In the middle of December, Facebook introduced updated “Platform Terms for Advertising Providers” aimed at improving the way developers interact with affiliate networks on the platform. These new rules are designed to ensure that all advertising partnerships comply with Facebook’s standards and help developers maximize their monetization opportunities while building their applications.
Here’s the list -> http://developers.facebook.com
I was really pleased to see that three of the affiliate networks on Facebook’s approved list are using CpaTrackers for tracking, which is a great endorsement of the platform. Even better, many more of these networks have shown interest in CpaTrackers over the past couple of months 🙂. It’s encouraging to see the growing adoption and trust in CpaTrackers as a reliable solution for affiliate tracking, especially now that Facebook is tightening its rules around approved networks.
One thing that stood out to me is the absence of major networks like CJ, ShareASale, LinkShare, and NeverBlue from Facebook’s list of approved ad providers. Could it be that they’re hesitant to comply with the new terms, or is there something subtle we’re overlooking? I’m planning to take a closer look at the Platform Terms to get some clarity.
One item that really grabbed my attention was #5, which states:
“The Advertising Provider agrees to provide to Facebook the names, email addresses, and business addresses of all principals.”
The clause also covers employees, contractors, and developers working with the network on Facebook. This raises an interesting question—would networks be expected to provide Facebook with their affiliate contacts if asked? That could have major implications for confidentiality.
Beyond the disclosure requirement, Facebook’s Platform Terms outline a wide range of compliance obligations. Networks must respond promptly to Facebook’s requests, reveal any plans to work with companies prohibited on the platform, provide a clear way for users to submit complaints, and ensure that all content served through the Facebook Platform is accessible to Facebook.
While I don’t have any objections to Facebook’s regulations, it’s easy to see why some of the largest affiliate networks might hesitate to participate. The rules introduce a substantial amount of bureaucracy, and Facebook appears to be purposefully limiting access to networks whose business relationships are too broad or not fully transparent. For many large networks, navigating these requirements could be cumbersome or even prohibitive.
On the other hand, this is great news for the networks that do meet the standards. The companies on the approved list have shown the flexibility, transparency, and technical infrastructure needed to operate within Facebook’s ecosystem. This puts them in a strong position to leverage the opportunities that come from being recognized by one of the world’s largest publishers and developer platforms.
I’m excited to watch these networks in 2025. With their compliance, agility, and innovation, they are likely to achieve significant growth and success, and their achievements could set a new standard for others in the affiliate marketing space.
